SERBIA,
and its capital
Belgrade
are ready to open the door and start to PLAY for Humanity.

For centuries Belgrade has been a meeting point among different civilizations.
Located at the crossroads of the civilizations, Belgrade embraced the best from both – Ottoman and Western European influence are woven into every part of the city – in its streets, foods, architecture, but most importantly – people and its hospitality.
Belgrade is more than a city. Something that cannot be seen but had to be felt – the unique vibe of the city, that made it “The new capital of COOL“.
So,
Shall we meet here and
PLAY FOR HUMANITY?
A long history at
WORLD
EXHIBITIONS
Serbia has been present at world exhibitions for long time. From the first World Exhibition in Antwerpen in 1894 to Astana in 2017.
After finishing our successful exhibition of Serbia at EXPO 2020 Dubai, we decided to make our next move and do what we are best at: TO BE HOSTS and show you our traditional hospitality.
THEMES
THEMES
Power of
PLAY
Creativity and innovation can often be hard, but exploring play is about understanding that innovation can happen when we are driven by enjoyment.
If the problem is how to prepare human body, mind, logic and make it more resilient in the coming period, the answer would be to let people play, put the emphasis on what is naturally within them, build the resilience, and prepare for the present and future.
Are you ready TO CREATE? ...
Play
MUSIC
Creativity and innovation can often be hard, but exploring play is about understanding that innovation can happen when we are driven by enjoyment.
If the problem is how to prepare human body, mind, logic and make it more resilient in the coming period, the answer would be to let people play, put the emphasis on what is naturally within them, build the resilience, and prepare for the present and future.
Can you feel THE RHYTHM? ...
Play
SPORT
Creativity and innovation can often be hard, but exploring play is about understanding that innovation can happen when we are driven by enjoyment.
If the problem is how to prepare human body, mind, logic and make it more resilient in the coming period, the answer would be to let people play, put the emphasis on what is naturally within them, build the resilience, and prepare for the present and future.
Let’s play in the SAME TEAM! ...
SUPPORT
SUPPORT
TO EXPO 2027
The importance
of SUPPORT
Nothing would be possible without great support both from INSTITUTIONS and INDIVIDUALS.
