At the prestigious UFI Conference, held from June 3 to 7, 2025, in Thessaloniki, Greece, Expo 2027 Belgrade had the honor of being featured as one of the partners of this important international event in the exhibition industry. The organization took the opportunity to inform experts and the general public about the first International Exhibition in the Western Balkans and the largest event in Serbia’s history.CEO Dušan Borovčanin led the Expo 2027 delegation. Throughout the conference, the delegation held a series of meetings with representatives of international trade fair organizations, national pavilions, and potential partners, showcasing the progress of preparations, the vision for the exhibition, and the opportunities that Expo 2027 brings to the region and the world.Organized by the Global Association of the Exhibition Industry (UFI), the conference brought together key players from the global events, fairs, and exhibitions sector. Participation by Expo 2027 Belgrade represented a valuable opportunity for knowledge exchange, networking, and further promotion of Serbia as the host of the next Specialised Expo.As a conference partner, Expo 2027 Belgrade once again demonstrated its commitment to building strong international cooperation and its readiness to welcome the world to Belgrade in 2027.