“Read for Humanity” Campaign Raises Vital Questions about the Times We Live In

Have we, in our race for instant information, forgotten what a moment of silence feels like – or what it means to have a thought that lasts longer than a minute?

How many of us today, in an age of endless scrolling and notifications, still know how to read slowly, with focus, to surrender to a page, to the scent of paper, and to an idea that changes our view of the world?

These are precisely the questions at the heart of the“Read for Humanity” national campaign, implemented by EXPO 2027 doo Belgrade. This initiative connects culture, knowledge, and sustainability, reminding us that reading is one of the most important acts for both personal and social development.

As part of the campaign, the Expo 2027 Playground hosted the presentation of the book “Why Do We Need to Pay People to Read Printed Books and How Our Humanity Changes if We Don’t? Subsidizing Time in Culture” by Dr Adam Sofronijević. This work calls for a change of habits and a return to the values that make us more humane.

“Reading teaches us that destiny is not something imposed from above, nor something revealed through great epiphanies. Destiny is shaped slowly, patiently, page by page,” said Dr Sofronijević, emphasising that reading is not merely an individual choice, but an act through which society preserves its own future.

The “Read for Humanity” campaign, implemented by EXPO 2027 doo Belgrade, unites a love of books with care for nature. For every 27 hours of collective reading, one tree will be planted in the future Expo Park. Every page read thus becomes a symbol of growth, knowledge, and togetherness – a reminder that culture is not a luxury, but a necessity.

EXPO 2027 doo Belgrade invites everyone to join the campaign because every page we read transforms not only the reader, but the world around us, as well.