Following the opening of the first Expo 2027 pop-up store in Belgrade, official Expo products have also arrived in Novi Sad and Niš. The store at the “Big Fashion-Promenada” shopping centre in Novi Sad opened today, while the Expo store at the “Delta Planet” shopping centre in Niš began operating on 23 September, making official souvenirs and branded products available in three Serbian cities. Visitors can choose from more than 200 products, including the official mascots Rastko and Milica, clothing and products inspired by the theme of the Specialised Expo, “Play for Humanity: Sport and Music for All,” as well as special collections created in cooperation with the National Museum and the Ethnographic Museum.
“When we were developing the range, we wanted these to be more than just products bearing the Expo logo – we wanted each of them to tell a story,” said Katarina Minić from the Expo 2027 team, noting that the products connect Rastko and Milica, the theme of play, sport and music, as well as motifs reflecting Serbia, its history, culture and tradition. The first pop-up store opened on 18 September in Knez Mihailova Street in Belgrade, near the Belgrade Window, while further expansion of the sales network and the installation of vending machines with selected products have also been announced. The next opening is planned in Kragujevac. Specialised Expo 2027 Belgrade will take place from 15 May to 15 August 2027, over 93 days, with more than 140 international participants and visitors from around the world.
