Last night, united under the message “Connected for Play. Connected for Humanity”, EXPO 2027 d.o.o. Belgrade and Telekom Srbija officially marked the beginning of their cooperation in the run-up to the Specialised Exhibition EXPO 2027 Belgrade, at the EXPO Playground in Hall 5 of the Belgrade Fair. On this occasion, Telekom Srbija was introduced as the first official Platinum Sponsor of the largest international event in the history of the country and the region - a significant step towards jointly entering the operational phase of preparations for 2027.
Telekom Srbija’s support in this partnership has a dual character. On the one hand, it encompasses financial investments in projects crucial for the implementation and promotion of EXPO 2027, as part of the company’s broader corporate social responsibility strategy. On the other hand, it represents a partnership that goes beyond traditional sponsorship - it is an investment in a national project whose impact will be far-reaching: from technological advancements and new jobs to strengthening Serbia’s international reputation. This cooperation demonstrates that the combined efforts of the public and corporate sectors can create value that exceeds individual contributions, enabling Serbia to present itself in the best light on the global stage.
Addressing the attendees, Danilo Jerinić, Director of EXPO 2027 d.o.o. Belgrade, reminded them that major partnerships do not emerge by chance, but when two sides clearly recognise that they share the same goal and ambition.
“With great pride, we emphasise that Telekom Srbija was the first to recognise the importance of this mission and decisively chose to be part of it. My sincere thanks to Mr Vladimir Lučić and the entire Telekom Srbija team - the absolute leader in digital and innovation solutions - for their trust and readiness to stand behind a mega-event of such significance. Their decision to become the first sponsor of EXPO 2027 is not merely a gesture of support, but a confirmation that domestic companies recognise EXPO as a platform that shifts perspectives and pushes boundaries. Ultimately, it also demonstrates strategic understanding of the importance of Serbia making a major step forward internationally through this Exhibition,” Jerinić said.
Vladimir Lučić, CEO of Telekom Srbija, stressed that the cooperation at hand reflected the company’s strategic commitment to investing in Serbia’s development and future.
“As a technology leader and a reliable partner in national projects, we will provide state-of-the-art digital infrastructure: full 5G coverage, Wi-Fi zones for all participants, as well as support for audio-visual and media content. At EXPO 2027 we will present our innovation ecosystem - TS Media, the TS Ventures Fund, mts systems and integrations, as well as our complete portfolio of products and services. This is an opportunity to show that Serbia does not merely follow trends, but creates them, and that we are ready to meet the expectations of visitors and participants from all over the world,” Lučić stated.
Organisers emphasised that the period ahead would bring new projects, innovative technological solutions, and models of cooperation, contributing to improved organisation of the exhibition and greater benefits to the society as a whole. Special focus will be placed on projects that will enhance Serbia’s international visibility and prepare the infrastructure that will remain as the lasting legacy of EXPO 2027.
The cooperation between EXPO 2027 and Telekom Srbija has been assessed as a key element in creating measurable, sustainable and long-term results that will outlive the exhibition itself. According to the organisers, this partnership represents a strong foundation for the success of a project that will, in 2027, present Serbia’s innovative and creative potential in its full capacity.
Photographed by: Dragan Kujundžić