The List of Expo 2027 Brand Ambassadors is Expanding! Jackie Chan Joins the Circle of Distinguished Names
The Specialised Expo 2027 Belgrade has welcomed a new face of global promotion: the charismatic and unique Jackie Chan, one of the greatest icons in the history of cinema. Following the announcement that Usain Bolt, the fastest man on the planet and a legend of athletics, became the first Brand Ambassador of this landmark event, another global superstar has joined the mission to present Serbia and Belgrade as a crossroads of cultures, ideas, and innovation. Many other renowned international and domestic figures will soon join them.
Recognised worldwide for his blend of action, humour, and unmatched acrobatics, as well as for his long-standing humanitarian work, Chan brings powerful energy to this historic project. His participation sends a clear message that Expo 2027 is not merely an exhibition of humanity’s achievements, but also a global call for dialogue, understanding, and the unity of diverse traditions.
From his first roles alongside Bruce Lee to cult classics such as Drunken Master and Police Story, Jackie Chan built his path to Hollywood and became a global film legend, with a star on the Walk of Fame and a distinctive style that combines martial arts and comedy.
The combination of Usain Bolt’s sporting charisma and Jackie Chan’s cinematic legacy is a strong symbol of the synergy between sport and culture – two of the key pillars on which Expo 2027 will rest. With their personal reputation and global recognition, these two Ambassadors herald that, during the 93 days of the exhibition, Serbia and Belgrade will be at the very centre of the world.
“We are immensely proud that Mr Chan has become the new face and Brand Ambassador of the Specialised Expo 2027 Belgrade. His name and work send a powerful message to millions of people across the globe that Expo 2027 is the place where nations and peoples come together, united in the hope for a better future. With him and Bolt, I am certain that Belgrade will become a true focal point of global attention,” said Danilo Jerinić, Director of Expo 2027 d.o.o. Belgrade.
With 120 confirmed participating countries and more than four million visitors expected, Expo 2027 Belgrade will be an unprecedented event in the Western Balkans. The arrival of global icons such as Bolt and Chan only reaffirms that Serbia will host an exhibition that will be remembered in history as the moment when the world gathered in our country, not only to showcase itself, its achievements, and its potential, but also to build new bridges of cooperation, shaping a better future for generations to come.
