WHEN PEOPLE DO NOT STAND ON THE SIDELINES: FROM THE FIRST ACTS OF SOLIDARITY TO EXPO 2027

Solidarity and a willingness to help others are deeply rooted in Serbian society, from the establishment of the Red Cross of Serbia in 1876 to the assistance provided during the 2014 floods and the pandemic. The value of volunteering can be seen in times of crisis, but also in everyday life — through blood donation, supporting people in need and giving one’s time to others. Volunteering also provides an opportunity to gain experience, develop responsibility and self-confidence, and improve communication and teamwork skills. It brings together people of different ages, professions and life experiences, including Grandma Persida, the oldest volunteer in the country.

At major international events, volunteers are the first point of contact, the first source of information and the first face of the host country. Yuki from Japan, who volunteered at Expo in Osaka, said: “In three months, I met people from all over the world and made memories that I will cherish for the rest of my life.” To work at Expo, volunteers undergo several months of training in communication, languages and interacting with visitors from different cultures. Expo 2027 in Belgrade is expected to welcome more than four million visitors and over 130 participating countries, which is why more than 20,000 volunteers will be needed to support the organisation and play an important role in shaping the impression of Serbia that the world will take home.